story
about lucy loves charlie
Since 1995, Lucy Loves Charlie has been a beloved florist in Hawthorn’s Auburn Village. We provide beautiful bespoke floral designs to our clients, inspired by nature and suitable for all occasions.
our philosophy
At Lucy Loves Charlie, we are passionate about many things (including flowers), but especially supporting our local community and embracing sustainable practices.
We take care to source our flowers and gifts from locally owned artisans and growers, ensuring top quality for our customers while uplifting our fellow small business ownersa
flowers you can feel good about
Where possible we prioritise eco-friendly practices, ensuring our designs are free from unnecessary plastic packaging, using biodegradable bags for water wraps. Our flowers are based around what’s seasonally available to work with nature and local blooms.
cultivating our village
More than just a florist, we are a family committed to creating a welcoming, inclusive space for everyone. Our space is a hub for all creatives to be inspired by our artisan culture. We host workshops, contribute to local art exhibitions, our ethos is designed to bring people together and celebrate our vibrant community.
visit us
Explore our beautiful ground floor heritage space at 142 Auburn Road, Hawthorn – pop in and say hi!
Juliette
SHOP OWNER & MANAGER
The heart and soul behind Lucy Loves Charlie, Juliette has always believed in the emotional power of flowers. Inspired by the nostalgia of a backyard garden, she strives to create arrangements that evoke memories, feelings, and a deep connection to nature. Whether it’s celebrating life’s big moments or offering comfort during the tough ones, Juliette makes sure each arrangement at Lucy Loves Charlie speaks from the heart.
Get in Touch
We are located in the heart of Auburn Village.
Contact us at 03 98185184 or email flowers@lucylovescharlie.com.au
